Mattityahu 10:38-40

Orthodox Jewish Bible

³⁸ The one who does not take up his etz shel hakarav atzmo (tree of selfsacrifice) and follow after me, is not worthy of me.

³⁹ The one who has found his nefesh will lose it; the one who has lost his nefesh for my sake [lemaan Moshiach] will find it.

⁴⁰ The one who gives the kabbalat panim (welcome) to you gives the Baruch Habah (welcome) to me [to Moshiach], and the one who gives the Baruch Habah to me [Moshiach] gives the Baruch Habah to the One [Elohim HaAv] who sent me.